Effective date: October 25, 2026

LifeTrust Financial LLC (“LifeTrust Financial,” “we,” “us,” or “our”) owns and operates www.lifepolicycontact.com (the “Site”). This Privacy Policy describes what information may be collected when you visit the Site or call a number shown on it, how that information is used and shared, and the choices available to you.

LifeTrust Financial LLC is an independent marketing and lead-generation company. We are not an insurance company, carrier, or agency, and we do not sell, issue, or underwrite insurance policies.

Information We Collect

Information collected automatically. The Site does not have forms, account registration, logins, or other features that ask for sensitive information such as Social Security numbers, passwords, financial account details, or credit card numbers. Like most websites, the Site uses cookies and similar technologies, including from Google Analytics, Google Tag Manager, and Google Ads. These may automatically collect:

• IP address and approximate location (city or region) derived from it
• Browser type, device type, and operating system
• Pages viewed, time on the Site, and the website or ad that referred you
• Cookie identifiers, device advertising identifiers, and ad click identifiers
• Whether you clicked a phone number on the Site

Call information. When you call a number shown on the Site or in one of our ads, our advertising and call-routing providers may record call details such as your phone number, area code, the date, time, and length of the call, and whether the call came from an ad. Your call is then connected to an independent licensed insurance professional. Calls may be recorded, and you will be notified at the start of the call.

Information you share with the professional. Anything you tell the independent professional during your call, such as personal, coverage, or health details, is collected by that professional and is governed by their privacy practices and the privacy notice of any carrier you apply with, not by LifeTrust Financial.

If you email us, we receive your email address and whatever you include in your message.

We do not knowingly collect information from anyone under 18.

How We Use Information

• To operate, maintain, and improve the Site
• To route your call to an independent licensed insurance professional
• To analyze traffic and understand how visitors interact with our marketing
• To measure advertising performance and show our ads to people who may be interested in life insurance
• To respond to emails you send us
• To maintain security, prevent fraud, and comply with legal requirements

LifeTrust Financial does not provide quotes, take applications, or make follow-up sales calls or text messages.

Advertising and Remarketing

We use Google Ads and may use other advertising or analytics providers to measure how our ads perform and whether they lead to Site visits or phone calls. Third-party vendors, including Google, display our ads on sites across the internet and use cookies and/or device identifiers to serve ads based on your past visits to this Site and other websites (remarketing). Third-party providers process this information under their own privacy policies and controls. We do not send Google any information that personally identifies you, such as your name, email address, or phone number, through our website tags.

How We Share Information

LifeTrust Financial does not sell personal information collected through the Site. We share information only:

• With the independent licensed insurance professional your call is routed to, who receives your call and caller information so they can speak with you
• With service providers that support our business, such as hosting, advertising, analytics, call routing, security, and email providers, which may use the information only to provide services to us
• When required by law, regulation, subpoena, or a request from a regulator, or to protect our rights or the safety of others
• In connection with a merger, sale, or transfer of our business, subject to this Privacy Policy

Advertising and analytics providers, including Google, may also independently process information under their own privacy policies.

Your Privacy Choices

Depending on where you live, you may have the right to opt out of the use of your information for targeted or personalized advertising, including remarketing.

• Google ads: Visit Google’s Ads Settings at https://adssettings.google.com (or https://myadcenter.google.com) and turn off personalized ads.
• Other ad networks: Use the Network Advertising Initiative opt-out at https://optout.networkadvertising.org or the Digital Advertising Alliance opt-out at https://optout.aboutads.info.
• Google Analytics: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
• Browser cookies: Block or delete cookies in your browser’s privacy or security settings. You can still use the Site with cookies blocked.
• Mobile devices: On iPhone, go to Settings > Privacy & Security > Tracking. On Android, go to Settings > Google > Ads (or Settings > Privacy > Ads) and delete or reset your advertising ID.
• Phone communications: LifeTrust Financial does not make outbound sales calls or send text messages. If the independent professional you spoke with contacts you and you want it to stop, tell them directly. You can also email info@lifepolicycontact.com to ask us to limit the use of your information for advertising.

Your Rights

Depending on your state of residence, you may have the right to:

• Confirm whether we process your personal information
• Access the personal information we have about you
• Correct inaccurate personal information
• Request deletion of your personal information
• Receive a copy of your personal information in a portable format
• Opt out of processing for targeted advertising

To make a request, or to appeal a decision we make on your request, email info@lifepolicycontact.com or call (810) 309-0259. We will verify your identity before acting and respond within the time required by applicable law. We may keep certain records where the law requires. Information held by an insurance professional or carrier must be requested from them directly. We will not discriminate against you for exercising any of these rights.

Data Retention and Security

We retain personal information only as long as needed for the purposes in this policy or as required by law. We use reasonable safeguards designed to protect the information we maintain. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Children’s Privacy

The Site is not intended for anyone under 18, and we do not knowingly collect information from minors. If you believe a minor has provided us information, contact us and we will delete it.

Third-Party Services

The Site and our advertising may include links, phone numbers, or interactions involving third parties, including independent insurance professionals and carrier websites. We are not responsible for the privacy practices or content of third-party websites or services, and we encourage you to review their privacy policies.

Governing Law

This Privacy Policy is governed by the laws of the State of Florida and applicable federal laws of the United States, without regard to conflict-of-law principles. The Site is intended for visitors located in the United States.

Changes to This Policy

We may update this Privacy Policy as our Site, technology, business practices, or legal requirements change. Updates will be posted on this page with a revised effective date.

Contact Us

Questions about this Privacy Policy? Contact:
LifeTrust Financial LLC
12021 Pioneers Way, Apt 1410
Orlando, FL 32832
Phone: (810) 309-0259
Email: info@lifepolicycontact.com